Cow is A Cow is A Cow

‘Cow is a Cow is a Cow’ dives into the economy and politics of the holy cow in India. Taking the audience through a brand launch of cow based products, Abhishek Thapar digs into his personal archive of a forgotten business idea, a niche market yet to mature, a cow yet to turn holy and an ideology waiting to go rogue. Has the time come for the export of the holy cow?
‘Cow is a Cow is a Cow’ is a non-dramatic unfathomable domestic cow chase; located within the web of religion and rationality, violence and economy, historical narratives and future speculations.

Branding, Art Direction, Illustration, Set Design 

 

Amsterdam

October, 2021

Supporting designer : Smita Sohoni