Climate Transition Economics

Climate Transition Economics works at the intersection of academic research and policy advice. Its founder, Michael Jakob, researches and advises on socially just and politically feasible policies for effective climate action. I designed the logo, brand identity and website. The challenge was making a research-led practice feel credible to policymakers and academics, yet approachable to a wider audience. The identity is built around the idea of transition: the logo holds a hidden arrow pointing upwards, a quiet signal of progress and forward movement. It is paired with a calm, structured layout that lets research and evidence lead. The system carries through to the website and brand stationary that have a cohesive look and feel. Visit ct-economics.net.