D91

D91 Labs is an open-source initiative by Setu that helps India build better fintech products by publishing user research, insights and frameworks. Its research blog, Tales of Bharat, covers financial inclusion and the financial journeys of people across India. Brought on board by design agency NOCT, I worked on D91's rebranding, illustrations, blog visuals and infographics. The core challenge was turning dense research into visuals anyone could follow, which made this a close collaboration between researchers and designers. Read their work at d91labs.substack.com.