Ecoyou

EcoYou, a brand of Ecoboard Industries Ltd, has spent over 40 years redefining sustainability in India through three verticals: Build (eco-friendly construction materials such as EcoBoard, made from agro-waste), Energy (clean bio-energy plants) and Life (eco-friendly living). Its products serve homes, commercial spaces, hospitality, healthcare, government projects, retail, logistics and education, for clients including Tata, PepsiCo, Puma and Samsonite. I led design direction for the rebrand of this legacy technology company, shaping a refreshed visual identity that makes a technical, industrial offer feel approachable while signalling its environmental purpose. The visual style is clean, simple and minimal, with an organic feel that stays corporate and business-ready. The work covered brand strategy, logo design, tagline development, visual brand guidelines, publications and print collateral, exhibition design, website design and ongoing social media design. Our relationship now spans 10 years, and we continue to work together: I guide EcoYou's in-house designers to keep the brand consistent while refreshing elements so it stays current. Visit ecoyou.in.