GoodOcean

The Good Ocean is a regenerative, ocean-based business in Goa, India, built around ethically sourced seaweed. I created its brand identity and packaging design. The challenge was introducing seaweed products to customers who may never have tried them, while making the brand's regenerative purpose clear. Every colour and element was chosen to make the brand feel authentically of the sea, from coral tones to a palette of ocean blues and greens.