RootVX

RootVX is a full-stack, permissioned chain for the tokenization and distribution of real-world assets. They make it easy for banks, asset managers, fintech platforms, asset issuers, and digital marketplaces to tokenize RWAs — including financial assets, private credit, real estate, private equity, infrastructure, commodities, and more — without writing a single line of blockchain code.

The brand’s initial style guide was thoughtfully developed by Secret Sauce. Building on that foundation, my collaboration with RootVX over 1.5 years focused on shaping and extending the identity across key brand touchpoints. This included logo refinement, brand language development, responsive website design, marketing collateral, long-form reports, and podcast branding.

I led creative direction, working closely with developers, video editors, and visual designers to ensure the brand system remained cohesive and adaptable across digital and print platforms.