THINK

THINK is a therapy centre at Klinikum Itzehoe in Germany, focused on participation and inclusion, especially for autistic children. I designed its brand identity together in collaboration with the department head. Autism is often represented with a puzzle piece, a symbol many autistic people reject because it suggests something missing or to be solved. We chose instead to represent autism as part of the neurodiversity spectrum. The logo's shape is derived from the infinity symbol, widely used to represent neurodiversity and autism awareness, and its gradient expresses the spectrum itself: a continuous range rather than fixed categories. The identity is used across signage, stationery and printed materials and their website.