Treadmark

Treadmark is a mountain bike coaching company based in Queenstown and active across Central Otago, New Zealand, from Coronet Peak to Cardrona Alpine Resort. It offers private and group lessons, performance programmes with detailed video feedback, junior development, and PMBIA instructor certification as the New Zealand course provider. Its approach is built on in-depth analytics and insight, so riders progress quickly and sustainably, under the tagline "Live a story, leave a Treadmark." I designed the logo and brand language, aiming for a brand that feels as confident and energetic as riding the trails, while reflecting the precision of its coaching. The logo is a simple illustration of two riders fist-bumping after a good ride, capturing the shared joy, trust and encouragement at the heart of coaching.